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Archive for August, 2009

We have seen, the competition is high in the MLM/Network Marketing industry today. New programs are popping up teamworkevery day promising the proverbial ‘Pot Of Gold’ by just sliding your credit card and no work is involved. No sponsoring, no phone calling, no selling, no advertising, no nothing – Just buy product every month and in less than a year you will be an instant $Millionaire! We have seen this in some MLM motivation articles and home business papers lately.

Well, we know more than likely that is not going to happen. It defies the basic law of network marketing and that is: E + E = R –  Energy plus Effort equals Results. And you can add a little money into the equation also. Seasoned professionals are very aware of this fact and the really smart ones capitalize on it and heres how.

Used to be, people who jump from program to program where called ‘MLM Junkies’. Back in the day when cash flowed like water, programs where relatively cheap to join and the market was not flooded with choices. Oh, and a key point here – Most programs where ‘Reputable’ and did not hit and run as some do today. To us, the MLM Junkie had value. They would get excited, bring in a a few qualified members and stay active for at least 6 months. Their downstream would grow and a little money would be generated each month, and that was a good thing but we wanted to retain them also.

Power Builders could spot these people early on and knew what to do. In the old days we would phone the MLM company we where in and request a ‘Downline Print Out’. An awesome tool if used correctly that could greatly accelerate our business. We would go through our print out and write down the members who where regularly sponsoring people into their business and noting the people THEY sponsored who where actively sponsoring people. Paying special attention to the MLM Junkies people they sponsored, we would make personal contact with those people by phone and if possible meeting with them, and help them with ideas and sometimes perks. We would show them how to sponsor more people and move more product. Since they had proven their self  by their business building activity they where a good investment. This worked out great and is only one of many ways to use your downstream stats. Think about this.

Looking at the big picture here you can see what happens. We would get the attention of the MLM Junkie because his income would increase so he would start to do more and not be so quick to bail out into another program or start put less time into the other programs he was in, in favor of ours. We would be able to focus a little energy on his people who had potential, keep our downstream growing and overall stop any potential for attrition before it became a possibility. It always amazed me at how receptive these people where to the knowledge and attention we would give them and the return was always positive for everyone. Some have become years long friends and current business associates.

Today, the hyper-marketing of many programs out there can turn many peoples energy away from their primary network marketing business by the promise of someone else doing all the work and getting instant income for doing little to nothing for it. Most of the people who would fall for this are not what we used to call MLM Junkies. Because of the economic conditions today many are looking for quick results – And that is where you come in.

To keep your retention high and attrition low – GO THE EXTRA MILE!

Seek out those people who are active in your business and help THEM help the people in their downstream see progress and profit. When people are realizing progress they are not going to be so quick to jump into another program no matter how good it may look. Every qualified member in your business is high value – Even if they as yet have not sponsored anyone, they have the potential to. They are there and it is a lot easier to work with them than go out and sponsor someone else isn’t it? Other than your key players, all most of the people in your network need is personal contact from you to get activated. Make a list of the most active to the least active and make some phone calls. Send out a personal e-mail to them letting them know who you are and that you are a business builder, coach and mentor with your program and you are more than willing to help them reach their lifestyle and financial goals. Include in that e-mail 3 methods that have successfully helped people increase their income with your program and that you are willing to personally guide them through all the steps. You can easily do this through e-mail, over the phone or video conference. Make contact and stick to them.

In todays economy every member of your team is high value and there are a few Power Builders in there and all they need to start building their business is your contact and mentoring!

To Your Success!

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The technology and tools for internet marketing are advancing faster than most people can stay up with. It seems like every day there is something new to help us more effectively get our product and income programs in front of more and more people but interestingly, many people do not use these tools and end up expending a lot of energy trying to3685260 ‘Sell’ their products and income opportunities when that energy will be better spent ‘Marketing’ their self and building their business. Statistics show that higher results are realized when a person makes full use of the tools available to them through stand alone resources available on the internet and most importantly, the automated marketing resources available to them in the back office of the marketing business they are building.

Resources such as company produced recorded messages, sizzle sessions, webcasts, webtv productions and company produced DVD’s that are made available are invaluable tools that are proven to produce good results in explaining your companies products, services and marketing programs. Making use of these tools allows you more time to keep building your business and gives you a proven training and mentoring tool that your members can easily duplicate.

Many ‘Seasoned’ network marketers will copy and paste text directly from their companies website into e-mails that they send out to introduce the product and program to people on their list. This is good thinking because not only did their prospect read key points in the e-mail they received, they will also  read it in context when they visit the programs website to get all the details and join the program. This is a subtile form of  ‘Branding’. When a person sees certain phrases or words, like peoples names, over and over again they will associates that word directly to a specific result. This system gets very good results and is easy for a new member to personalize and duplicate.

Another point many people will miss is to let their programs auto responder ‘Do The Selling’. Nearly every program out there has invested serious money engineering the e-mail messages that are sent to your prospect via their auto responder that keeps enticing them to become a ‘Qualified’ member of your income opportunity. By taking full advantage of their auto responder you can let it do the selling and make regular phone contact with that person and still have plenty of time to be out their ‘Mining’ new people to interest in your business. This is a huge time saver and between the auto responder and your personal calls you will be pleased with the positive outcome.

The real key here is to let Technology do the ‘Selling’ and ‘Market’ yourself as the Professional Marketer and as a Mentor who will always be their to help them meet reach their goals.

To Your Success!!

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Why Coaching is Better Than Teaching in the MLM world.coaching

When you hear the word “coach”, what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?

Coaching is no longer reserved to sports teams; it is now one of the key concepts in leadership and management. Why is coaching popular?
 
Coaching levels the playing field.

Coaching is one of the six emotional leadership styles proposed by Daniel Goleman. Moreover, it is a behavior or role that leaders enforce in the context of situational leadership. As a leadership style, coaching is used when the members of a group or team are competent and motivated, but do not have an idea of the long-term goals of an organization. This involves two levels of coaching: team and individual. Team coaching makes members work together. In a group of individuals, not everyone may have nor share the same level of competence and commitment to a goal. A group may be a mix of highly competent and moderately competent members with varying levels of commitment. These differences can cause friction among the members. The coaching leader helps the members level their expectations. Also, the coaching leader manages differing perspectives so that the common goal succeeds over personal goals and interests. In a big organization, leaders need to align the staffs’ personal values and goals with that of the organization so that long-term directions can be pursued.

Coaching builds up confidence and competence.

Individual coaching is an example of situational leadership at work. It aims to mentor one-on-one building up the confidence of members by affirming good performance during regular feedbacks; and increase competence by helping the member assess his/her strengths and weaknesses towards career planning and professional development. Depending on the individual’s level of competence and commitment, a leader may exercise more coaching behavior for the less-experienced members. Usually, this happens in the case of new staffs. The direct supervisor gives more defined tasks and holds regular feedbacks for the new staff, and gradually lessens the amount of coaching, directing, and supporting roles to favor delegating as competence and confidence increase.

Coaching promotes individual and team excellence.

Excellence is a product of habitual good practice. The regularity of meetings and constructive feedback is important in establishing habits. Members catch the habit of constantly assessing themselves for their strengths and areas for improvement that they themselves perceive what knowledge, skills, and attitudes they need to acquire to attain team goals. In the process, they attain individually excellence as well. An example is in the case of a musical orchestra: each member plays a different instrument. In order to achieve harmony of music from the different instrument, members will polish their part in the piece, aside from practicing as an ensemble. Consequently, they improve individually as an instrument player.

Coaching develops high commitment to common goals.

A coaching leader balances the attainment of immediate targets with long-term goals towards the vision of an organization. As mentioned earlier, with the alignment of personal goals with organizational or team goals, personal interests are kept in check. By constantly communicating the vision through formal and informal conversations, the members are inspired and motivated. Setting short-term team goals aligned with organizational goals; and making an action plan to attain these goals can help sustain the increased motivation and commitment to common goals of the members.

Coaching produces valuable leaders.

Leadership by example is important in coaching. A coaching leader loses credibility when he/she cannot practice what he/she preaches. This means that a coaching leader should be well organized, highly competent is his/her field, communicates openly and encourages feedback, and has a clear idea of the organization’s vision-mission-goals. By vicarious and purposive learning, members catch the same good practices and attitudes from the coaching leader, turning them into coaching leaders themselves. If a member experiences good coaching, he/she is most likely to do the same things when entrusted with formal leadership roles.

Some words of caution though: coaching is just one of the styles of leadership. It can be done in combination with the other five emotional leadership styles depending on the profile of the emerging team. Moreover, coaching as a leadership style requires that you are physically, emotionally, and mentally fit most of the time since it involves two levels of coaching: individual and team. Your members expect you to be the last one to give up or bail out in any situation especially during times of crises. A coaching leader must be conscious that coaching entails investing time on each individual, and on the whole team. Moreover, that the responsibilities are greater since while you are coaching members, you are also developing future coaches as well.

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com“A Piece of Blarney Stone” 10 ways to empower your communication

The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? It’s not like I’m saying that Santa Claus doesn’t exist (OOPS!).

There is so much to know about conversation that anyone, even I, could ever realize. You can go though watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it’s your mouth that’s doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself.

1. What you know.
Education is all about learning the basics, but to be an effective speaker is to practice what you’ve learned. My stint as guest at every Toastmasters’ meeting I go to taught me that we all have our limitations, but that doesn’t mean we can’t learn to keep up and share what we know.

2.Listening.
It’s just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.

3. Humility
We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don’t be afraid to ask if you’re saying the right word properly and if they’re unsure about it then make a joke out of it. I promise you it’ll make everyone laugh and you can get away with it as well.

4. Eye Contact
There’s a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It’s important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.

5. Kidding around
A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you’ll get the attention of the majority of the crowd and they’ll feel that you’re just as approachable, and as human to those who listen.

6. Be like the rest of them
Interaction is all about mingling with other people. You’ll get a lot of ideas, as well as knowing what people make them as they are.

7. Me, Myself, and I
Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you’re at it you can spruce up as well.

8. With a smile
A smile says it all much like eye contact. There’s no point on grimacing or frowning in a meeting or a gathering, unless it’s a wake. You can better express what you’re saying when you smile.

9. A Role Model
There must be at least one or two people in your life you have listened to when they’re at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.

10. Preparation
Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.

And that about wraps it up. These suggestions are rather amateurish in edgewise, but I’ve learned to empower myself when it comes to public or private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.

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leadershipMany people are still saddled with antiquated MLM training and ideas of how the old multilevel companies were run in the 60’s and 70’s. Remember that we are already in the new millennium, people.

And the trainings in MLM that we have today had already grown pass those times.

Some of the more successful marketers have the fortune to have undergone the proper MLM training to make them more profitable than others. What is the one secret they have learned in MLM training?

The secret is choosing a team with an experienced coach who will teach, guide and motivate you towards success.

Of course there are other factors to consider such as the financial backing of the company, timing, the compensation plan and marketing a consumable product. But if you are not properly trained and motivated during those early months you are almost doomed to failure.

But think about it. Every professional businessperson or athlete has a coach to aid in the training. Why should it be different in MLM marketing?

In MLM marketing, you can start your business for less than $500 and literally choose the coach or leader who will be training you. Of course this will involve doing a little background check on the team leader you choose to work with. But in the end, it will be a time worth spending.

Here are a few pointers that will help you when seeking out the “correct coach” who will assist you in your MLM training.

1. Make sure that he or she has a proven track record.

A gifted leader will also prove his or her worth in the results produced. Generally speaking, you will not rise higher than your leader, so know how high you want to reach and find a coach who can get you there.

2. Go with someone who has been training in MLM for many years.

You want a leader who will be like the northern star; bright and steady. Those who are successful network marketers are people who stay for the long haul. Many people give up too quickly and never reap the harvest.

Choose a leader who has experienced some bumps in MLM and can now be selective in choosing a company that is most likely to remain out of the MLM graveyard.

3. Find someone who knows how to market.

Network marketing is just that: marketing through networking. An essential part of the equation therefore is the effective marketing of your business. 

Marketing can eat up a small budget very quickly. Therefore, you must learn from the MLM training works from what does not work so that you can use your advertising dollars most effectively.

The name of the game is maximum returns for your money. Leverage is the whole idea behind network marketing. This translates into small effort and great gain.

Find someone who can train you on how to use MLM tools such as teleconferencing, voicemail, direct mail, the Internet and broadcast media. This is a business so you have to treat it like one.

4. Find someone who continuously studies the industry.

Anyone who claims to be a professional will subscribe to magazines in his area of expertise, attend seminars to keep abreast of what’s happening and keep his MLM training pulse on the industry.

Choose wisely. The right opportunity and company may be the vehicle to your success but an effective MLM training coach is like gas in your tank.

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A few problems that some new MLM marketing people have:

1. No upline support.

Once a person joins a new MLM marketing program, he or she is vulnerable and needs a lot of help from something or someone.

In many cases, the uplines are not actively helping them. This happens a lot when the uplines are simply sponsoring as many people as they can with no regard to what happens to them after they get sponsored.Checkmate

In most standard MLM marketing programs, it is important that the new person gets immediate assistance from a local person, or tools that you have. Otherwise their chances for survival are very slim.

2. New MLM marketers cannot sell or handle objections .

This is probably the major reason most people do not make it MLM marketing. By using standard MLMtechniques, you have got to sell and learn how to handle objections. The reason that most people get objections is because of the scenario of disaster.  They get so excited they Vomit everything on the potential distributor and by doing so the potential distributor comes up with all types of objections like is this a pyramid, MLM company, Ido not have the time, i am not a sales person ect…

3. MLM’er cannot generate good leads.

Next to the selling problem, this has to be the next biggest reason most people fail in MLM marketing.

Here is a picture of what normally happens. The new person has just signed up in an exciting MLM program. He is taught by the manuals, meetings and so forth, how he should “share” his product with his friends, neighbors and relatives.

Normally, he is not comfortable with this, and if he is typical, he will have many sleepless, tossing and turning nights. He just doesn’t want to “impose” on his friends! He would feel a lot more comfortable just presenting his opportunity to strangers.

4. No true duplicative system.

If the MLM marketing company must be promoted through expensive methods, this is not feasible.
Learning how to sell, or to speak and conduct an opportunity meeting is just not duplicative. Only a few people can do this. Here again, is a very important reason a lot of would be MLM’ers die on the vine.

5. Selling by mail using standard MLM techniques.

Traditional way to marketing MLM is to spend all spare time to call around and travel around to get prospects. A lot of people already have full time job, it is hard to find extra time to travel and make phone calls. This is why these MLM marketers cannot keep their program going.
 
6. The marketer is not sure about the MLM marketing company or service.

Often a person will sign up in a MLM marketing program in a “fit of excitement.” After the dust clears, he comes down to earth and reality slowly sets in.

Pick an established and financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to “tell the complete truth” to your prospective customers.

7. This is the BIGGEST OF ALL “They do not stick with it long enough”.
 
Starting any company takes time, and this is true with an MLM marketing program as well.
By the time you study the program, write and receive literature: study this and sign up; get the literature, etc. a lot of time has been spent. And then you have to generate your leads and so on.

It will take several months before you can expect much of anything to happen to your MLM marketing. You should set in your mind that you are going to stick with this as if you invested a million dollars into the program. That just makes good business sense.

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This is a good question to ask before you spend any money on MLM lead generation choices needed in building your MLM business.

Why would you want to go about MLM lead generation in the first place?

Leads

Over the years the MLM business has gotten a black eye because of the over hyped promises of money and freedom. Very few people have ever achieved a high level of success in any MLM business. And even fewer have ever been able to maintain the level of achievements over a period of time.

That does not make MLM companies bad. Nor does it make the opportunities they afford the average person as ways to make extra money or even as a way to drastically change your lifestyle.

MLM lead generation is the way to do it.

There are 2 big benefits of MLM lead generation:

1. It gets you away from approaching your friends and relatives. If you have been in more than one MLM business over the years you may have already approached them and used up your credibility when you were unsuccessful.

2. MLM lead generation is a duplicable way to build your business that you can pass on to your downline. Any successful network marketing business will tell you that one of the main components of success is duplication. Anyone can buy leads and work them over the phone or through the internet with the use of an autoresponder.

Now that you understand some of the benefits of buying MLM lead generation and how to market them, let us now take a look at the characteristics of the best MLM lead generation result.

1. How many times are the leads sold? Many MLM lead companies sell their leads over and over. You will be contacting a prospect that has already been marketed to. Typically, you would want to have leads that are exclusively yours.

2. How old are the leads? Would you rather contact a prospect that has expressed an interest in the past 48 hours or in the past 48 days? Being able to strike while the iron is hot, so to speak, is a great benefit of a fresh MLM leads.

3. How many leads do you get for your money? Obviously the more MLM leads you have generated, the more leads you can buy at a time. This is especially important when you are first starting or when you are helping your downline get started.

4. What is the quality of the lead? Nothing compares to an effective MLM lead generation that contains both a phone number and email address along with a few qualifying answers to questions like “How much can you invest to get started” or “How soon do you want to get started” or When is the best time to contact you?”.

If a prospect is answering these types of questions, you are getting a much better quality lead than if you just have a name and email address.

5. What is the response rate? This will improve as your skill level at working your MLM lead generation improves. But the fresher higher quality leads will give you a better response rate even when your skill level is low.

These are some of the best MLM lead generation qualities. Be careful when choosing a place to get your leads.

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